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      <image:title>News &amp; Blog - The Night Sky returns… - Make it stand out</image:title>
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      <image:title>News &amp; Blog - Classical for ‘curious minds’: Guest Column in Classical Music Magazine - Make it stand out</image:title>
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      <image:title>News &amp; Blog - How classical music could reach 7.4 million people: A concept store on Oxford Street - Make it stand out</image:title>
      <image:caption>Dyson’s Oxford Street concept store, designed as a ‘demo gallery’. If they can make hoovers and fans seem cool, surely classical music could do something brilliant?</image:caption>
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      <image:title>News &amp; Blog - Classical Music's Audience Conundrum: Play it safe by taking risks - The Sound Within</image:title>
      <image:caption>A 2019 review of The Sound Within, pictured here, described it as ”Instead of passively spectating a bunch of very talented people do something I didn’t fully understand, #ConcertLab put me at the mixing desk … and it made the music spectacular.”</image:caption>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:caption>Leading a workshop at Snape Maltings for Britten Pears Arts for young artists on digital marketing and self-promotion.</image:caption>
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      <image:caption>Projection design for Britten Sinfonia to accompany a concert for schools, incorporating audience interaction and voting to determine the concert programme in real-time.</image:caption>
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      <image:caption>Co-commissioned by Cheltenham Music Festival and Spitalfields Music to create Vortices, an interactive digital installation which accompanied a performance of Laura Bowler’s Distance.</image:caption>
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      <image:caption>A behind-the-scenes promotional film about St John Passion, featuring interviews and rehearsal footage with John Butt and other Dunedin Consort artists.</image:caption>
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      <image:caption>English Folk Dance &amp; Song Society: Filming and editing promotional materials for folk gigs held at Cecil Sharp House, including the Feminist Folk Club.</image:caption>
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      <image:caption>Freiburger Barockorchester: Leading a marketing and communications workshop for the orchestra’s Concerts for Future series, culminating in a concert held at Freiburg’s legendary Hans Bunte nightclub.</image:caption>
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      <image:caption>Gunnersbury Park &amp; Museum: Creating family trails, digital activities and marketing materials for a Grade II* listed heritage park and museum serving 1 million visitors per year.</image:caption>
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      <image:caption>Hofesh Shechter Company: Strategic communications consultancy to review and improve this international dance company’s digital offer.</image:caption>
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      <image:caption>London Sinfonietta: Project managing and producing a complex music-theatre double header. Staged at Southbank Centre, the project featured world premieres by Pablo Martinez and Sun Keting in collaboration with dancers, directors, set design and stage lighting.</image:caption>
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      <image:caption>Musiva Viva Australia: Workshop panel member for Musica Viva Australia’s FutureMakers programme.</image:caption>
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      <image:caption>The National Trust: Consultancy exploring a pilot digital project for the Trust’s small properties, leading to a new partnership with an internationally-renowned media organisation.</image:caption>
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      <image:caption>Orchestras for All: Communications consultancy for a national music charity, developing a youth voice communications and advocacy strategy which has already seen digital traffic double and substantial new funding emerge.</image:caption>
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      <image:caption>Park Theatre: Shooting promotional photographs</image:caption>
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      <image:caption>Royal Holloway University of London: Advising undergraduate music students as part of Royal Holloway’s Re-orchestrating Society course programme.</image:caption>
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      <image:caption>Royal Philharmonic Society: Creative producer and designer for the RPS Awards since 2019, creating on-stage, online and printed presentation materials for ‘the BAFTAs of classical music’.</image:caption>
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      <image:caption>Sinfonia Smith Square: Creative Director of #ConcertLab, the orchestra’s pioneering, multidisciplinary and critically acclaimed concert series. See projects like The Night Sky, where a concert hall was turned into a planetarium, or The Orchestral Forest, where the audience could walk within a forest of musicians. I also programmed the orchestra’s 2021 concert season, featuring collaborations with the Academy of St Martin in the Fields, Nonclassical, Kings Place and British Youth Opera among others.</image:caption>
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      <image:caption>Spitalfields Music: Creative Producer of the annual Spitalfields Music Festival since 2021, bringing classical music to remarkable venues and communities in East London. Commissioned to direct, film and edit Bach Rework’d - a performance-documentary film about four contemporary composers using Bach’s music as a creative springboard.</image:caption>
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      <image:caption>Stagecast: A variety of film projects, from interviews with guest artists and London Symphony Orchestra musicians for worldwide streams, to EPK materials for major record labels, to a behind-the-scenes documentary around a game soundtrack.</image:caption>
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      <image:caption>The Sixteen: Performance films of the choir working in the recording studio, including promotional use by Apple Music Classical.</image:caption>
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      <image:caption>Young Voices Foundation: Building a communications strategy as the YV Foundation relaunched in early 2025, increasing the charity’s profile and generating donations.</image:caption>
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